Publications

 

Courting Your Clients
The Essential Guide to Legal Marketing
By Margaret Grisdela, Author

 

The Dallas Bar Association Headnotes newsletter (March, 2009) included a book review for Courting Your Clients, written by Mary Louise C. Hopson. Excerpts follow:

 

Retaining clients is a huge key to success in the practice of law. And the book, Courting Your Clients, billed as “The Essential Guide to Legal Marketing,” contains valuable information that can improve the results you get from your marketing efforts, both in attracting and in keeping clients.

 

Dozens of Legal Marketing Tips

 

Would you like to generate more revenue from current clients? Build a referral network that makes the phone ring? Cultivate valuable opportunities from speaking engagements, the Internet and directory listings? You may be already engaged in many of these activities. If you aren’t, this book is a great starting point to audit what you have done, review what you are contemplating, and consider completely new tasks.

 

Read the full review here.

 

Courting Your Clients is an easy-to-read guide to legal marketing. Whether you are fresh out of law school or well advanced in your legal career, this book contains dozens of ideas that can take your business development "to the next level."

 

Readers will learn powerful ways to grow their legal practice, including:

 

  • Target your current clients for immediate new revenue
  • Internet marketing techniques that increase your online visibility
  • "Thought leadership" marketing – speaking, publishing, and PR

 

An "Attorney Marketing Plan" is included as a special bonus. Use this to customize your own business development initiatives quickly and easily. Handy lists of reference sites and service providers will make it easy for you to implement your own cost-effective marketing program.

 

Courting Your Clients is a "must read" for:

 

  • Attorneys
  • Legal Marketers
  • Law Firm Administrators
  • Managing Partners
  • Practice Group Leaders
  • Sole Practitioners

 

Satisfaction guaranteed or your money back!

 

Los Angeles, California, legal marketing, attorney marketing, lawyer marketing, law firm marketing, thought leader marketing, and business development campaigns. Services include attorney marketing plans, article placement, speaking engagements, PR, client retention campaigns, expert witness marketing, internet marketing, search engine marketing, law firm brochures, and law firm websites. National operations including Florida (Miami, Fort Lauderdale, Broward, Boca Raton, West Palm Beach, Orlando, Tampa), New York, California (Los Angeles, San Francisco), Illinois (Chicago), and Texas (Houston, Dallas). Pay for performance or success fee pricing available.