Thought Leadership Marketing
Thought leader marketing programs for lawyers include positioning yourself as an subject matter expert in your field. If you want to increase your perception as a thought leader; we can help.
Marketing and positioning experts is what we do best. We find places where you can speak, get an article published, or be quoted as an expert in your field. "Pay for performance" is available for many of these services, meaning there is little risk to you.
Thought Leadership through Article Placement
Article marketing provides many advantages. A well-written article on a timely topic can be used as the basis of a direct mail campaign to clients and prospects. Posting an article to your website will strengthen your search engine visibility through the presence of targeted keywords. An article link on your bio page will also make a positive impression on visitors to your site.
Most importantly, you get the implicit endorsement of an independent third party when your article is published. Unlike an advertisement that is unlikely to draw much attention, an article can be cited, forwarded to others, and generally live on as part of your marketing portfolio for many years.
We have helped clients get published in the following journals, magazines and news outlets:
- The National Law Journal
- Journal of Accountancy
- Bloomberg Securities Law Report
- Securities Litigation Report by Thomson Reuters
- The Miami Herald
- ABA Intellectual Property newsletter
- International Bar Association newsletters
You benefit from our "pay for performance" approach to article marketing services.
Thought Leadership through Speaking Engagements
Getting in front of an audience can be one of the most effective ways to attract qualified prospects. Once you are on the podium, you have the opportunity to demonstrate your legal knowledge and expertise to a room of potential purchasers. As an added advantage, your role as a speaker is promoted weeks or months in advance of the event to a wide range of prospects.
We actively approach trade organizations and other conference sponsors to offer your availability as a speaker or panelist. Starting six to twelve months in advance of an event, we seek ways to help you increase your visibility as a thought leader.
Local, regional, state, national or international level speaking engagements are all explored. Ask about our “pay for performance” marketing approach to arranging speaking engagements.
News Coverage and Public Relations (PR)
Getting your name in print can be exciting, and a good way to reinforce your position as a thought leader. Journalist are always looking for new sources, so we monitor breaking news stories to find relevant topics where you may be needed as a subject matter expert. Ask about our "pay for performance" marketing approach to public relations (PR) and news coverage.
Legal Marketing Experts are Ready to Take Your Call
Use the "Chat" or "Call Now" buttons on this page, call us at 1-866-417-7025, or mg@legalexpertconnections.com. We are ready to assist you with your legal marketing needs.